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4/1/2005

ESPN News:  

A DECADE OF LEADERSHIP
ESPN.COM CELEBRATES 10 YEARS AS LEADING SPORTS SITE

On April 1, 1995, ESPN.com (then known as ESPNET SportsZone) launched to an online landscape that totaled approximately 16 million total users worldwide. As ESPN.com prepares to celebrate its 10th anniversary on Friday, an average of nearly 15 million unique users come to the site each month for complete sports news coverage, information and analysis. A winner of multiple major awards, including the 2003 Online Journalism Award for General Excellence, ESPN.com has been the leading sports site in terms of traffic every month of its 10 years online and has helped shape the way that content and advertising are delivered.

Examples of how ESPN.com has played a pioneering role in the online industry:

Leading journalism - 2003 Online Journalism Award; creative multimedia storytelling from a stable of award winning journalists, columnists and authors.

Technological innovation - GameCast; ESPN Motion; live event streaming; flash animation; integrated real-time scoring; sortable statistics.

Dynamic advertising - ESPN Motion allows advertisers to use television creative online; established innovative advertisement sizes and implementations; consistently reaches highly sought demographic groups.

Premium content model - Highly differentiated ESPN Insider content for the die-hard fan; college sports pay-per-view packages such as ESPN Full Court Online and ESPN GamePlan Online; highly popular fantasy sports games.

The Evolution Of Online Sports Leadership - Over 10 years, ESPN.com has had many different looks - but has remained consistent as the online leader in sports.

See how ESPN.com has evolved as a site through the years.

Visit http://media.espn.com/MediaZone/photolib/ESPN_comHistoric/default.htm.

 


Dave Nagle
dave.nagle@espn.com
http://espn.go.com/

 





Content Last Modified on 7/27/2005 11:16:05 AM