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4/18/2005

News from WWE:

WWE is very proud to undertake several initiatives in support of our military men and women. The Armed Forces Network (AFN) kicked off their new WWE programming schedule for U.S. Armed Forces members with the airing of WrestleMania 21 on Friday, April 8. Previously, AFN broadcast Monday Night RAW and WWE SmackDown! on a five-week delay while only airing the one-hour versions of the international program versions. This week AFN begins showing the two-hour domestic versions of RAW and SmackDown! the night after they respectively air in the U.S. AFN’s decision comes after soldiers told WWE on overseas visits of their disappointment that the shows lagged so far behind what they heard from friends and family in the States. Currently, AFN serves 800,000 U.S. Armed Forces overseas located in 176 countries and U.S. territories and aboard more than 180 Navy ships at sea. WWE programming has entertained more than 20 million troops via AFN for the past 20 years.

WWE® Signs Three-Year Deal With CJ Media In Korea

World Wrestling Entertainment® today announced a three-year, multi-million dollar agreement with CJ Media, one of Korea’s largest media and entertainment corporations, to provide 1,400 hours of original programming starting in 2005 through January 2008.

CJ Media is CJ Group’s television and entertainment arm with major interests in film production, theatrical exhibition and distribution, as well as operating Korea’s second largest multi-channel provider.

WWE’s programming will appear on the new youth oriented channel “XTM” and will be available in more than 10 million homes in Korea. Among the programs to appear on XTM are WWE RAW® , WWE SmackDown!®, WWE Heat™, WWE Velocity®, WWE Bottom Line® and WWE AfterBurn®, as well as 15 monthly spectaculars annually including WrestleMania®, Royal Rumble®, SummerSlam® and Survivor Series®.


WWE 24/7™ Rolls Out Exclusive Broadband Content For Cable Operators to Deliver Tech-Savvy Interactive Fans

World Wrestling Entertainment® announced at the National Cable Television Association’s annual show here that it is rolling out free, exclusive broadband content for affiliates to both promote WWE 24/7, its new Subscription Video On-Demand (SVOD) service, and assist them in selling more high-speed modems and connectivity.

The WWE 24/7 monthly promotional content is largely video-centric and features a series of game-like activities to engage and delight players. The interactivity of these promotional modules is centered on skill-testing elements that WWE® fans love, including trivia, puzzles and dexterity challenges designed to drive repeat usage and viral online word-of-mouth among fans. Initial titles available at launch include: WWE Crossword Challenge, Superstar Squares, Memory Mania and Ten Count Video Trivia. More than a dozen different modules are planned through 2006.

WWE enlisted the services of ExtendMedia, a leading provider of software solutions to the digital content and media industry, to develop the broadband content modules.

To let fans recognize the benefits of superior high-speed connectivity, each module will contain either video, animation, flash or photographic elements dovetailing the WWE 24/7 featured themes and WWE Superstars profiled on-air each month. Players who win or successfully complete each activity are rewarded with access to exclusive and some of the rarest or never-before-seen video and matches from WWE’s 75,000-hour library.

This broadband promotional initiative and content will be made available exclusively to those distributors carrying WWE 24/7. Affiliates are encouraged to co-brand this programming and display it to maximize WWE fan visits to their websites, with the shared goals of driving digital box and high-speed sales so fans can enjoy both the WWE 24/7 SVOD service as well these proprietary games and tempting video rewards.

Through February 2005, a suite of text-based trivia games was offered on WWE.com and more than 1.2 million unique visitors played them monthly, making it one of the most sought after activities at the WWE site that attracts nearly 7 million total monthly visitors on average.

WWE is targeting immediate distribution and carriage of these promotional modules, with the goal of making them available to fans through WWE 24/7 distributors’ websites, beginning in June.


Gary Davis  203-353-5066
wwecorpbiz@wwecorp.com
http://corporate.wwe.com/
 





Content Last Modified on 7/27/2005 11:04:36 AM